Zynga, Hasbro in certification deal

Social-gaming giant Zynga has signed a comprehensive certification deal with Hasbro to produce popular franchises like "Farmville" to toys and merchandise. The sale includes co-high quality selling that will intermingle Hasbro and Zynga brands. First products needs to be availabe inside the fall. "It's exciting to partner with Hasbro after we share an average vision for play together with a pastime for connecting the earth through games," mentioned Mark Pincus, founder, Boss and chief product officer of Zynga. Contact Variety Staff at news@variety.com